Updated: Jan 5
Hans Dorsinville, Chief Creative Officer, Beauty@Gotham
Throughout his career, Hans has been instrumental in creating bold, transformative work for numerous iconic luxury and mass consumer brands, from Donna Karan/DKNY and Tommy Hilfiger to Estee Lauder, Bottega Veneta, Ermenegildo Zegna and Tiffany. He has served as a creative partner to designers such as Donna Karan, Tomas Maier and Diane Von Furstenberg.
Hans launched his career in 1993 as a Junior Designer at Donna Karan’s in-house creative agency, then rose up the ranks to become EVP. Subsequently he became a founding partner of Laird + Partners, where he served as Executive VP/ Senior Group Creative Director. During this time, Dorsinville was recognized for his work on Lane Bryant, where he spearheaded the body positive #ImNoAngel Campaign that changed the conversation about plus size women worldwide. This campaign received numerous awards and garnered him a coveted spot on Adweek’s Creatives to watch 100 list in 2017.
This campaign coincided with the adoption of his daughter Marielle. Which made him realize the responsibility he had to put messages of positivity for women into the world.
Dorsinville was then named CCO of SelectWorld where he was responsible for campaigns for JOE FRESH and Tracee Ellis Ross’ PATTERN beauty lauch. During his tenior at Select, he established S12 studio, a space to highlight new artists and make the bridge between art as inspiration and commerce. He also officially started CCD (creative coalition for diversity) in an effort to expand the opportunities for a more diverse and inclusive group of creatives of color.
In December 2019, Dorsinville was recruited by Beauty@Gotham, an agency under the umbrella of McCann World group, to be CCO. Gotham is the agency of record for the cosmetics giant Maybelline.
Born in Montreal. Canada, Hans studied at Parsons New York and Paris and decided to reside in NYC to pursue his career and start a family and now resides in Brooklyn. Today, his distinctive POV on diversity and inclusion in the creative realms, as well as his thoughts related toward grooming the next generation of creative talent, has led to bylines inAdweek andMuse by CLIO, as well as features inCampaign US,The Drum andDigiday.